How to Deliver Traffic from Kick
Kick is a brand-new streaming platform with a special focus on chatting, lifestyle and gambling streams. Created by Stake, a widely known betting and gambling company, Kick is meant to compete with Twitch and YouTube thanks to the higher streamers’ income and soft moderation. Gambling and betting streams here are allocated in the special segment with little to no restrictions. The most popular betting and gambling streamers like Melstroy, ZXCURSED, GARTOS и ROSHTEIN have already joined Kick. Let’s discuss the main pros and cons of Kick and how to deliver traffic from it.
Main Features of Kick
Pros
- The system of global recommendations. For example, a streamer from India can appear on the main page of a user from Europe or Brazil.
- Easy profile customization. The user accustomed to Twitch personalization setting well smoothly get used to the new system.
- Easy to start affiliate program. Any streamer with at least 75 viewers and a total of 300 comments under broadcasts for the last 30 days can become a Kick partner. More about monetization and partnership with Kick is given below;
- The platform provides API keys and materials for developers, as well as detailed instructions on how to use them;
- In the Kick mobile app, you can watch broadcasts, check streamer profiles and follow referral links: the betting website will open in your browser, not in the app.
Monetization
To activate paid subscriptions on Kick, you just need to stream for at least 5 hours and gain at least 25 followers. After that, you can apply for a partnership. The terms of partnership with Kick are pretty easy to follow:
- Confirm phone number;
- Enable two-factor authentication when authorizing on the site;
- Gain an average of 75 viewers in 30 days and 20 subscribers;
- Lauch a stream at least 12 times in the last 30 days. The total duration of streams for the last 30 days must be at least 30 hours;
- Have 300 unique chat messages in the last 30 days;
- Do not change your username in the last 30 days;
- Do not violate the user agreement within the last 30 days.
Cons
Kick is in the beta testing phase, so you need to be prepared for the following issues:
- The statistic tracking tools within the app are incomplete: the number of viewers in real time cannot be updated, and data on the finished streams cannot be viewed.
- Bans on Kick are permanent: if violated the rules, the account is deleted without restoration. On the other hand, the platform does not prohibit the creation of new channels, and the platform doesn’t ban the multi-accounts.
All the Terms, rules and DMCA are available only in English and can be opened from the upper left corner of the window.
Working with traffic on Kick
Due to peculiarities of recommendations and soft moderation, even a beginner can gather a high-quality audience on Kick. Kick is widely popular among the users initially interested in betting and gambling, therefore they actively follow referral links, As a result, gaining the first players and deposit is pretty easy from the start.
For example, one of the 1win partners created a channel, placed his banner with a promo code and started streaming on the site without any special preparations. Even in these circumstances he got a FD from the top GEO in the first evening of streaming.
English language is highly important there. A significant part of the traffic on Kick comes from tier-1 GEOs, so broadcasts in the language of international communication are more attractive to a wide audience and increase your conversion. In our main GEOs (CIS, Brazil, India, Turkey, West Africa, Latin America and Canada) Kick works without interruptions and is not blocked, but there is still a risk of encountering local restrictions. For example, some ISPs in Greece decided to block Kick, considering the site to be an unlicensed online casino.
Otherwise, gaining audience and delivering traffic on Kick is similar to it on other platforms. As with other Betting and Gambling bloggers, the best solution of attracting the audience is via Telegram or Instagram. Gambling-themed creatives are preferred: you can run them in the Slots and Casino section. The best format is a gameplay demonstration accompanied by vivid reactions of the streamer.
Summary
Kick is a fast-growing platform with great potential for betting and gambling creatives and traffic attraction. The audience is good with the betting and gambling content and often comes to the platform seeking for it, while global recommendations and soft moderation give streamers creative freedom and the possubility to attract users from multiple GEOs.
