How do I get into YouTube recommendations?

If YouTube users are not your subscribers, do not watch the channel regularly and do not receive notifications about new content, then they have only 3 options to get to you:

• via search engine or YouTube search;

• in similar videos that are displayed after viewing;

• from the “Recommended” section on the YouTube homepage.

Statistics of videos from the “Recommended” section speaks for itself — almost half of all users came from here. And almost all of them are potential customers, as they consciously searched for similar information.

Why is this happening?

First, users know that YouTube takes its reputation very seriously and carefully selects videos for recommendations.

Secondly — these videos are the first to catch users ‘ eyes when they log in to their account, and are selected according to their interests. The user does not need to spend their time searching for the right information, and they trust the choice of YouTube. Therefore, getting into the recommended YouTube videos is a great way to promote your channel.

What factors influence the choice of YouTube, and how can you get into its recommendations?

🎥 Video Rating

First of all, YouTube will evaluate the video itself to understand how seriously it was taken to create and design it:

* The title and description must match the content of the video. It is not necessary to create spectacular, but not reflecting the essence of the description and title, in order to impress users. When viewing, they will immediately notice the deception and can complain, which will only spoil the channel’s reputation and significantly reduce the chances of getting into the recommended YouTube channels.

* Spectacular preview with catchy text and high-quality image, clearly visible on any device. Users who are intrigued by the icon will be more willing to open and watch the video.

* Keyword optimization and clearly defined tags.

* The presence of an avatar of the channel, visible when watching the video, will not only serve to increase the awareness and popularization of your project, but will also become a sign of a serious attitude to the management of the channel for YouTube.

* Enable monetization. YouTube often recommends those videos on which it can earn money.

🎥 Behavioral factors.

In addition to evaluating the video itself, YouTube tracks how users react to it:

* Views. It does not take into account the total number of viewers, but only those users who watched it to the end. This suggests that the video is really interesting and useful to people.

* The “Like” and “Dislike” marks are evaluated by the number and percentage. If a larger number of users who have checked in under the video are satisfied with it, the chance of getting into the recommended ones increases.

* Comments and reviews are a very important factor to evaluate. The desire to discuss the viewed content indicates that it is interesting. So encourage users to engage in discussions and encourage them to express their opinions.

* The desire to share your video, which occurs in a significant number of users, attracts traffic to the channel and in addition gives new viewers to YouTube, so it is also one of the reasons to get into the recommended ones.

Not enough subscribers on the channel? It doesn’t matter! The number of subscribers is important for the channel itself, but not for YouTube — it is more important for it that the videos are in demand, and their subscribers or ordinary users watch them, this will not affect the choice in the recommended ones.

Create original videos, design them according to all the rules, interact with your audience, and YouTube itself will begin to help with the promotion of your content 🎬