How to send traffic to TikTok?

 

Let’s be honest — everyone is talking about it. Over the two years of its existence, the Chinese social network TikTok has managed to grow to an estimated $50 billion, get hundreds of millions of users around the world hooked on its algorithms, and give bloggers the opportunity to earn money without having the status of a star and an army of fans. In January, the service for viewing short videos became the most popular app in the world. Hype around the platform does not fade for a minute, and the audience is constantly growing. Here it is — a gold mine, but how to work with it?

Let’s take a closer look at the platform

It is generally believed that the platform is mainly interesting for children and teenagers who are not the target audience for our verticals. However, statistics show the opposite — adults in this social network are the majority, and the age of users continues to increase.

Attracting referrals

You can place a link to the BC directly in the profile description, just like in Instagram.

You will not be able to leave the active link under the video, it will be displayed as plain text. Therefore, do not forget about the placement of promo codes.

One of the successful approaches to maintaining an account is to demonstrate a beautiful and rich life.

Take your time to post a million videos with scrolling slots and wagered bets. If you connect your imagination and show creativity, then your Ticks will be able to shoot quite quickly. It is important to follow the trends.

What about account promotion?

More recently, advertising on the platform has become available to everyone.

The most obvious method of placement is the advertising cabinet. Advertising of casinos and bets is not welcome there, the statistics are not detailed enough. Official advertising, designed in the application dashboard, is not yet available in all countries, and the budget is limited to the minimum amount.

Targeting offers the following features:

• Customizable audiences (retargeting to site visitors, a list of buyers, or users of a branded app);
• Demographic characteristics (age, gender, geo by country and region, languages, interests);
• Devices (connection via a mobile network or Wi-Fi, the carrier, the price of the phone/tablet, the operating system and even its version).

Advertising for bloggers

TikTok, like any social network, already has its own influencers with millions and hundreds of thousands of subscribers. You can order advertising for them either directly or through special exchanges.

A blogger’s ads can be of three types: pre-roll (a short video before his main video), custom creative, or challenge.

However, before paying for the service, you should understand that 50% of the views will come from the “Recommended” section. The larger the audience of the ticker, the greater this indicator. And this means the following:

• If you target subscribers, then look for bloggers with an audience of 2 million or more;
• To show a specific target audience, you need to order a blogger to shoot a specific creative that will appeal to your target customers and will be shown to similar people in “Recommended”.

TikTok Blogger Exchanges

In recent months, more and more resources have appeared on the Internet that offer advertisers and large ticktockers to establish advertising cooperation. These can be:

• Internet sites
• Groups in social networks

Using these resources is much more convenient, especially if you are still an inexperienced user of the application.

Alternative ways of promotion

• Comments under videos, subscriptions, use of popular hashtags.
• Native videos in the feed. Another feature of TikTok is the popularity of native advertising and the draining of the budget when publishing regular ads. If the video is similar to the videos that users post, it will not be scrolled through.

How to avoid blocking

You need to read the user agreement and the rules of the site very carefully. There, in particular, it says that you can not allow the appearance of smoke, alcohol, and so on in the frame.

Re-uploading a video can lead to a shadow ban. Don’t delete old videos and then upload them again.

Spam in all its forms is undesirable (a large number of videos, hashtags, likes and comments)

• you can subscribe to up to 200 accounts per day
• the limit on likes is 500 per day
• it is better to use hashtags in a quantity of more than 5 pieces under the video

Before using cheating or any other paid promotion methods, upload at least 15 videos to your account.

Popular hashtags

When promoting an account, you just need to know and use hashtags. #betting on TikTok has over 1.1 million tags, #gambling has 30 million, and #sportsbetting has 4.9 million.

Other popular search queries include: #betting, #tipster, # money, # gambling, #bettingtips, #soccer, #parlay, #sportsbook, and #football.

Using these queries, you can find other people’s creatives and ways to attract players.

Is it worth it?

Without further ado, yes. TikTok is already quite a powerful thing, but it is only gaining momentum, and the main achievements of the platform are ahead. Right now, when the prospects of the social network are obvious, but there is still no wild competition inside it, as in Instagram, you can jump on this train, and then shoot the fattest cream. Go ahead!