Secrets of Influencer Traffic: A Guide to Successful Purchases

Influencer marketing is a method of promoting a product through advertising by popular individuals on the internet. A blog can be on any topic; the main thing is to plan an effective ad campaign that will maximize the potential of the audience. In this article, we will discuss this type of traffic and how to work with it.

Traffic Sources and Methods of Purchase

Instagram

There are several options for purchasing ads from bloggers on Instagram: 

• through a referral link;

• on a channel specifically created for the blogger;

• through the partner's personal sources. 

Let's discuss each option in more detail.

Purchasing via Referral Link

In this case, the blogger's task is to direct the audience to our website through Stories. The benefit is that there is no need to make extra creatives — the link leads a player directly to our website. Although this option is quite common, it is not the most effective as links often get blocked, leading to traffic losses.

Moreover, there is no opportunity to constantly remind the audience about the Telegram channel, for example, through push notifications. Therefore, to boost engagement, more funds need to be spent, and ads need to be purchased on a regular basis.

Purchasing for a Telegram Channel

You need to create a separate Telegram channel for the blogger in advance for communication purposes. In return, the influencer will create funny content and warm up the audience to build excitement for the new Telegram channel.

You'll grow the channel on your own. This approach is one of the best because, right from the start, the audience trusts you, and their engagement is high. Additionally, you can interact with subscribers on behalf of the influencer, answer their questions and direct them to extra resources like VIP chats or bots.

This cooperation format often involves a fixed payment or a revenue share model. The second option is usually the most beneficial as it requires no upfront costs, and both parties are motivated to achieve better results.

Purchasing on Partner's Personal Channels

This approach doesn’t allow you to simply rely on the audience's trust in the influencer. You need to spark the followers’ interest with a great storyline and engaging Stories .

You can make and post any type of creatives without consulting the blogger.

Choosing an Instagram Blogger

First, decide on the budget you’re willing to spend for the promotion and identify the audience you want to target. This helps in creating a list of potential bloggers to cooperate with. For example, if your budget is 200 USD, it might be difficult to find a blogger with a million followers who will agree to work with you.

You can search for influencers yourself using relevant keywords. For instance, if you’re targeting a female audience, consider using popular keywords like «Temu», «Amazon», «Poizon», «review» or «young mom» to find suitable blogs. Make sure to choose blogs with your target audience. Additionally, you can check chats where influencers leave feedback about each other.

You can estimate the approximate cost of advertising using the blogger's reach. The average price is about 10-20 USD for 10,000 impressions. These figures are quite approximate, as pricing among influencers varies significantly. Some might base their rates on reach, while others may rely on other indicators.

Traffic Source Analysis

Before collaborating with a blogger, analyze their account on trendHERO. Here are the key metrics to focus on:

• ER (Engagement Rate) — a percentage metric that shows how actively the audience interacts with the content: how many likes, reposts, comments and saves the posts receive. It’s recommended to work with influencers whose engagement rate is 5% or higher;

• AQS (Account Quality Score) — combines all the account metrics (follower type, audience ER) and is rated on a scale from 0 to 100. Account quality should be 50% or higher;

• audience authenticity — evaluates the number of real followers. This figure helps determine what percentage of the audience is fake.

If all metrics meet the requirements, we move on to a more detailed analysis:

• audience GEO check — helps you make sure that the influencer's audience is located in the target GEO. It's also important that there aren’t many followers from countries where the website is blocked, as this could lead to budget waste;

• subscriber growth over the last month — choose bloggers whose follower count is consistently increasing. This may indicate that the influencer regularly attracts new audience to their account, which is perfect for us;

• likes and reach of posts — the numbers under posts should vary significantly. If they are always identical, there is a high likelihood that these metrics have been artificially boosted.

Additionally, it is important to consider the gender of the audience for a well-structured advertising campaign. Also, we recommend analyzing previous advertising materials placed by the chosen blogger and evaluating their results through tracking.

Telegram

In Telegram, the advertising formats are quite similar to those on Instagram: a promotional post directs followers either to a channel created specifically for the blogger, or to their personal source. In both cases, the link to the website will be placed directly within the channel.

Additionally, there is an option to purchase ads on bots that offer signals or vouchers. This is quite convenient, as bots collect user IDs and usernames. This allows traffic handlers to easily send messages to personal chats of users who interacted with the bot.

In Telegram, there are three types of advertising posts:

• direct posts — these contain a description of the channel or product;

• clickbait posts — these often feature quizzes or riddles with a «Continue in Source» button. Typically, the answer requires a subscription to discover;

• native posts — found in author channels, these are written by the advertiser in a way that resembles an ordinary post, ending with a request for followers to subscribe to their channel.

Choosing a Telegram Blogger

When choosing a Telegram influencer for advertising, it’s essential to consider the following factors:

• ERR (Engagement Rate by Reach) — if a channel has 10,000 subscribers and while posts gather only 1000-2000 views, there is a 99% chance that the followers are fake. A good indicator is when 40-60% of subscribers view the posts. It’s important to note that as the follower count increases, this percentage may decrease;

• fake followers — look for sudden spikes in subscribers, mass unsubscribes, or a lack of mentions of the channel in advertising posts. These can be signs of fake followers;

• subscriber growth from previous advertisements — review the growth in subscribers for previous channels that advertised with the chosen influencer. It's crucial to assess whether the results meet expectations based on the allocated budget;

• subscriber activity — assess how engaged the subscribers are, check if they repost content and leave comments or reactions. High engagement indicates a genuine and active audience.

To choose a blogger for buying ads in Telegram, you can use special tools:

TGStat.com

The largest database of Telegram channels with the ability to view detailed statistics. The platform has a special bot for quick channel search — @SearcheeBot.

YouTube 

On YouTube, it is possible to buy streams from bloggers. The audience will be able to visit our website through a link while the influencer is live. Generally, advertising formats on YouTube are similar to those used on Telegram and Instagram.

Choosing a YouTuber

You can choose a YouTube blogger either on your own or with the help of a platform like Prolog. Various services are available for channel analysis, such as Popsters or SocialBlade.

Here are some key points to consider:

• ER — the optimal engagement rate for a channel with a million subscribers is around 1%, while for smaller channels, it’s 3-5%;

• viewing depth — 20% and above is considered a good indicator;

• number of views — it’s best to calculate the average number of views on the last 7-8 videos to understand the blogger's stable metrics;

• ratio of likes to dislikes — there should be significantly more likes than dislikes;

• audience activity and the blogger's responsiveness — pay attention to how often the blogger replies to comments from subscribers and what they are saying.

How to Buy Ads

Social Media Accounts

Once you have chosen a blogger and the advertisement format, you need to prepare a commercial proposal and the account from which you will contact them. Let's start with preparing the account.

It’s important to understand that bloggers receive a lot of messages from followers and don’t always read them. Therefore, to send a commercial proposal, you need to create a separate account styled as an advertising manager or blogger manager.

In the description of your account, focus on achievements in working with clients.

If the page is created on Instagram, post 3-6 photos that show elements of luxury and a wealthy lifestyle. Then boost the follower count to 1,000 — remember, that advertising managers are not public figures. For credibility, you can add Stories to Highlights and follow smaller bloggers.

Example:

Before contacting the blogger, make sure to follow them. This way, your message won’t end up in the «Requests» tab when sent. Additionally, it avoids the awkward situation of saying, «I really liked your blog», without any prior interaction.

Be sure to check if the blogger has an advertising manager — their contact information is usually listed in the profile bio.

In turn, when creating an account on Telegram, it’s enough to provide information about yourself in the description and properly set up the page.

Example:

Such social media accounts will help to gain trust of the blogger and their advertising manager. They will see that the message is coming from a professional rather than just an ordinary person.

Commercial Proposal

Now let's talk about the commercial proposal. Avoid writing to the blogger, «I want advertising, let’s collaborate» — this approach can make people doubt your professional skills. At the beginning of the conversation, make sure to introduce yourself, share some basic information about the company, and only then propose a collaboration.

If the blogger agrees, request the following:

• current source statistics on the day of communication in video format;

• general statistics for the past 7 days or the last 24 hours in video format;

• the number of advertisements the blogger accepts per day.

It’s important that the influencer publishes advertising only once a day — too much ad content can reduce the effectiveness of each individual post.

Be sure to ask if the blogger had worked with other brands before and how long ago that was. If the ad for a similar product was published less than a month ago, it’s best to either decline to purchase from the selected blogger or postpone the campaign to a later date.

Templates for Correspondence

Special templates have been created for communication with influencers. You can customize them and use them in your work:

1. Hi,

My name is ____, and I represent [team/project/agency name]. We specialize in [description of your activity] and have successfully launched [projects/bloggers]. I’m interested in your blog for advertising purposes, or we could discuss long-term collaboration. I’d be happy to schedule a call to discuss the details :)

2. Hello, [name]!

My name is ____. I would like to purchase advertising from you in a post and Stories for [channel/blog]... where I talk about… (or: my blog is about…).

I would like to place an ad for my blog: a post + a series of Stories (your video message + video pack).

The placement date is ...

If possible, please provide pricing information and send relevant overall statistics in video format, including percentages by city, age, and gender. Additionally, I’d like the Stories statistics on reach for the last 7 days, or better yet — for the last 24 hours. And the statistics for the latest post (reach + navigation).

Thank you!

If the blogger is small or if you want to establish a more informal relationship from the start, you can propose collaboration in the following format:

Hi, [name]!

My name is ____. I actively follow your blog, and I really like your style and content. I’m currently working on creating a network of projects with bloggers for a game. Would you be interested in this type of collaboration?

I’ve attached links to accounts that operate on a similar model. The pay is good, and there are no strict limits.

After agreeing on the collaboration, you should develop a detailed advertising plan, set deadlines and formats. It’s also necessary to clarify the amount the influencer expects for the offer. If the cost fits within the purchasing budget, you can send the blogger the finalized scripts.

Example Script for Instagram:

Posts can be made in the Reels format. Imagine that a blogger is at a restaurant waiting for the bill for their dinner. The warm up of the audience should be done step by step, and Stories are suitable for this.

Example:

1. Stories from the car or home

[Blogger is sitting behind the wheel, showing the road, then turns the camera to themselves]

Blogger: «Hey guys! Today I decided to check out a new restaurant. Come to dinner with me!»

2. Stories reviewing menu prices

[Blogger is sitting at a table in the restaurant, with beautiful interiors in the background]

Blogger: «The atmosphere here is really nice, but the prices are above average. However, I think it's worth it. Let's take a look at the menu and see what we can try».

3. Stories with a food photo

A photo of the food, with an optional caption.

4. Stories after the meal

Blogger: «The food was just amazing! I feel this is going to cost me a pretty penny. Let's check the total on the bill».

5. Stories with the captured cash

[Blogger shows the bill, the restaurant's interior is in the background]

Blogger: «So, here's the bill. It came to ____. Now I'm going to try to cover the cost in Lucky Jet».

[In the Lucky Jet game, they catch cash and pay the bill for the meal]

6. Reposting Reels in Stories

Reposting Reels in Stories can significantly increase the video's reach, as many users prefer to watch Stories rather than scrolling through their feed.

Note that scripts should always be tailored specifically for the blogger. If you have difficulty creating them, be sure to ask for recommendations from your personal manager.

Analysis of the Advertising Campaign

It is important to record basic data before starting the ad campaign and analyze it afterward to evaluate how effective the advertising was.

Before launching the campaign, it is necessary to record the following:

• average reach;

• number of followers;

• average number of likes and comments.

After the publication of the advertisement, record the following:

• reach on posts;

• number of followers one day after the ad;

• cost per follower;

• number of clicks on the advertisement.

Additionally, you can use specialized services for tracking and analysis, such as TGStat. 

If the goal of the advertisement was not to gain followers but to generate inquiries, it is advisable to calculate the ROI (Return on Investment):

(Profit − Advertising Costs) / Advertising Costs × 100%

This calculation will provide insight into the profitability of the ad campaign.

Furthermore, for precise analysis, it is recommended to segment the traffic using unique links or promo codes. This allows you to assess the performance of each blogger individually.

Conclusion

Influencer marketing is a highly effective way to reach our target audience. Many popular platforms with millions of daily users are great for this. This method relies on the trust and authority of bloggers, which boosts the success of advertising campaigns. Subscribers often follow the recommendations of popular influencers and are much more responsive to ads.

This presents an excellent opportunity to build long-term relationships with customers, enhance brand loyalty, and, of course, ensure stable earnings for yourself.

We wish you good luck and great traffic!