Guidelines for Advertising in the UAE

 The United Arab Emirates (UAE) is a highly promising market with a solvent audience and growing interest in online casinos.

These guidelines summarize the key peculiarities and restrictions related to advertising activities in this GEO. Strict adherence is required. If you have any questions regarding launching an advertising campaign, please contact your personal manager.

Specifics of Working with the GEO

For stable and effective work in the UAE, please consider the following:

• The gaming website is accessible only via mirror sites; the main domain is blocked.
• The Lucky Drive promotion is not available to users from the UAE.
• Deposits can only be made in cryptocurrency; creating a fiat account is not possible.

Advertising Restrictions

The following are prohibited when working with advertising and creatives:

• Mentioning operator and license information;
• Tying advertising campaigns (creatives, giveaways, etc.) to religious holidays: Eid al-Fitr, Eid al-Adha, Mawlid, etc. The state religion of the UAE is Sunni Islam; an up-to-date list of holidays can be found via the link;
• Mentioning the UAE in promotions, for example: "win a trip to Dubai".
• Styling creatives with national themes, using state symbols, or images characteristic of the GEO (e.g., Burj Khalifa).
• When working with bloggers and media personalities from the UAE, it is extremely important to avoid live streams or advertising creatives that show them being present in the country.